Either we put on Nike shoes
To sum up the brand itself is not only what we see the logo, typography or the rest of the visual identification system or what we read a slogan or a copywriter's creation based on the brand's communication vision. These are just elements of branding, which itself goes much deeper and gives direction to what emotions should accompany the previously mentioned elements , what values the company would like to interest its potential customers.This is what a strong brand is in the minds of the members of the branding agencies that design it a showcase that we pull out of our subconscious drawer every time we open Milka instead of Wedel on a rainy day, because it is under Phone Number List standing and kind. because we want to win or we write an article on a MacBook because we value the creativity and vision that Steve Jobs has been telling through the years with his personal branding.
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Omnipresence of brands on the market The importance of branding is also increasingly recognized by non profit organizations, such as charities, which willy nilly are forced to compete with every commercial brand in to quote Olins "the emotional territory of people's hearts and minds for a share in consumers' wallets. ". Branding strategy is based on emotions The largest brands and the activities of their companies, using clear and simple ideas.
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